Online Grocery UX Design
SchoolJuno College BrandMetro ServicesUX researchUX/UI design This was a student project undertaken as part of the UX Design fundamentals course at Juno College. The task was to analyze, critique and redesign a user experience flow for an online grocery delivery platform. I chose Metro Online Grocery and my research led me to focus on how […]
Kids Help Phone Rebrand
ClientKids Help Phone AgencyJ. Walter Thompson ServicesBrandingIdentity system design Kids Help Phone’s refreshed brand identity expresses warmth and reassurance to youth in distress. The logo, designed by Seita Goto, features a modernized speech bubble in reference to changing technology as Kids Help Phone had begun offering SMS and mobile app services. From this logo, I […]
Financial Services Rebrand
ClientWalmart Canada AgencyJ. Walter Thompson ServicesBrandingIllustrationPrint design Walmart Canada needed a more consistent and contemporary look for their financial services offering that would stand out against other departments while leveraging their parent brand identity. The system I designed uses Walmart’s extended brand colour palette and custom icons to communicate in a friendly, uncomplicated manner.
Brand Style Guide
ClientAir Canada Rouge AgencyJ. Walter Thompson ServicesIdentity system designPrint design To complete the development of a new corporate identity for Air Canada Rouge, I created a 90-page style guide detailing all aspects and applications of the new system. I determined the specifications for the brand’s visual application, including the rules for sizing, spacing, and arranging […]
Fashion Ecommerce Website
ClientMiik ServicesWeb designUX design Miik is a Canadian sustainable fashion brand making comfortable clothing for women. I redesigned their Shopify website using customer feedback to identify and resolve user pain points. I was responsible for wireframes, site mapping, visual design and development. Homepage The previous homepage had very little content and didn’t display well on […]
Undergraduate Program Guide
ClientTed Rogers School of ManagementToronto Metropolitan University ServicesPrint designIllustration This brochure provides an overview of the Ted Rogers School of Management’s undergraduate programs, student supports, and campus life. The design needed to be visually engaging for 16–18 year old high school students and stand out amidst the dozens of flyers they receive from other universities. […]
2021 Annual Report
ClientTed Rogers School of ManagementToronto Metropolitan University ServicesWeb designReport design When I joined the marketing team at the Ted Rogers School of Management, I proposed a shift away from printed annual reports towards a digital-only format. Printing was expensive, wasteful, and felt off-brand for an institution that values innovation. In 2021, I designed the faculty’s […]
Digital Whitepapers
ClientEPAM Systems ServicesPrint design A selection of whitepapers designed for digital distribution (PDF). These documents follow a standardized format for consistency across the EPAM and EPAM Continuum brands. Each of them required complex information to be organized in a digestible manner, different data visualization techniques, and the selection of relevant, on-brand stock photography.