Kids Help Phone

Identity system design

Agency: J. Walter Thompson

Kids Help Phone’s refreshed brand identity expresses warmth and reassurance to youth in distress.  The logo, designed by Seita Goto, uses a modernized speech bubble in reference to changing technology; Kids Help Phone’s services are no longer only available by phone, but also through SMS, their website, and mobile app. From this logo, I developed the new Kids Help Phone identity system and guidelines, including stationery, swag, and a brief style guide document.

English, French, and bilingual Kids Help Phone logos
The smile icon and first iteration of the Kids Help Phone logo were designed by Seita Goto. I typeset the final logo in English, French, and two bilingual versions.
Kids Help Phone business card in four colours
Die cut business cards are available in 4 different colours.
Front and back of letterhead
Front and back of letterhead
Stickers, badges, and pencils with Kids Help Phone branding
Phone cases with Kids Help Phone branding
Pink mug with the Kids Help Phone logo
Style guide document cover
Guidelines for sizing the Kids Help Phone logos
Guidelines for placing the Kids Help Phone URL and phone number
Kids Help Phone colour palette
Style guide for Kids Help Phone photography
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