Brand Redesign

Kids Help Phone

Agency: J. Walter Thompson

  • Identity system design
  • Branding

Kids Help Phone’s refreshed brand identity expresses warmth and reassurance to youth in distress. The logo, designed by Seita Goto, features a modernized speech bubble in reference to changing technology as Kids Help Phone had begun offering SMS and mobile app services. From this logo, I developed the identity system, including stationery, swag, and a brief style guide document. This identity was in use from 2017 to 2022.

English, French, and bilingual Kids Help Phone logos
The smile icon and first iteration of the Kids Help Phone logo were designed by Seita Goto. I typeset the final logo in English, French, and two bilingual versions.
Kids Help Phone business card in four colours
Die cut business cards are available in 4 different colours.
Front and back of letterhead
Front and back of letterhead
Stickers, badges, and pencils with Kids Help Phone branding
Phone cases with Kids Help Phone branding
Pink mug with the Kids Help Phone logo
Style guide document cover
Guidelines for sizing the Kids Help Phone logos
Guidelines for placing the Kids Help Phone URL and phone number
Kids Help Phone colour palette
Style guide for Kids Help Phone photography
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