Danielle Bartel
Cover and interior spread from the Ted Rogers School undergraduate program guide
Cover and interior spread from the Ted Rogers School undergraduate program guide

Undergraduate Program Guide

Client
Ted Rogers School of Management
Toronto Metropolitan University

Services
Print design
Illustration

This brochure provides an overview of the Ted Rogers School of Management’s undergraduate programs, student supports, and campus life. The design needed to be visually engaging for 16–18 year old high school students and stand out amidst the dozens of flyers they receive from other universities. My solution uses a colourful, illustrative design with concise, high-level information and easy-to-spot URLs to encourage readers to go online for more details.

Front cover of the Ted Rogers School undergraduate program guide. It's teal blue with white icon-style illustrations of items related to school and business. In large bold text it reads, Built for Business.
Brochure spread with information about student services
Brochure spread with information about the Business Career Hub on the left page and Ted Rogers Co-op on the right
Brochure spread with a colourful illustration of a digital planner page titled, A Day in the Life of a First Year Student. It shows a full day of classes and meetings.
Brochure spread with Accounting and Finance on the left page and Business Management on the right
Brochure spread with Business Technology Management on the left page and Retail Management on the right
Brochure spread with Hospitality and Tourism Management on the left page and Health Services Management on the right
Back cover of the Ted Rogers School undergraduate program guide. It's teal with a white box containing information about admissions and scholarships.