Air Canada Rouge

Identity system design, print design

Agency: J. Walter Thompson

To complete the development of a new corporate identity for Air Canada Rouge, I created a 90-page style guide detailing all aspects and applications of the new system. I determined the specifications for the brand’s visual application, including the rules for sizing, spacing, and laying out typographic and visual elements on print and digital applications. All of the supporting copy describing these rules and specifications was written by me.