Style Guide

Air Canada Rouge

Agency: J. Walter Thompson

  • Identity system design
  • Print design
To complete the development of a new corporate identity for Air Canada Rouge, I created a 90-page style guide detailing all aspects and applications of the new system. I determined the specifications for the brand’s visual application, including the rules for sizing, spacing, and laying out typographic and visual elements on print and digital applications. All of the supporting copy describing these rules and specifications was written by me.
Style guide front cover
Table of contents
Logo guidelines
Typographic relationships
Print layout guidelines
Print layout guidelines, continued
Digital layout guidelines
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