Air Canada Rouge
Identity system design, print design
Agency: J. Walter Thompson
To complete the development of a new corporate identity for Air Canada Rouge, I created a 90-page style guide detailing all aspects and applications of the new system. I determined the specifications for the brand’s visual application, including the rules for sizing, spacing, and laying out typographic and visual elements on print and digital applications. All of the supporting copy describing these rules and specifications was written by me.