Walmart Financial Services

Identity system design

Agency: J. Walter Thompson

Walmart Canada needed a more consistent and contemporary look for their financial services offering that would stand out against other departments while leveraging their parent brand identity. The system I designed uses Walmart’s extended brand colour palette and custom icons to communicate in a friendly, uncomplicated manner.

Walmart Financial icons
Brochure cover, interior, and back cover
In-store signage
Desktop and mobile web banners
Signup welcome letter and terms and conditions brochure
Point of purchase advertising