White icons of household items on a grid of colourful squares
White icons of household items on a grid of colourful squares

Financial Services Rebrand

Client
Walmart Canada

Agency
J. Walter Thompson

Services
Branding
Illustration
Print design

Walmart Canada needed a more consistent and contemporary look for their financial services offering that would stand out against other departments while leveraging their parent brand identity. The system I designed uses Walmart’s extended brand colour palette and custom icons to communicate in a friendly, uncomplicated manner.

Walmart Rewards brochure cover, interior, and back cover
Mockup of a sign holder with a blue poster advertising a Walmart Rewards credit card
Display freezer with a blue quarter circle sticker in the top corner advertising a Walmart Rewards credit card
Desktop and mobile web banners advertising the Walmart Rewards MasterCard
Walmart Rewards signup welcome letter and a terms and conditions brochure
POS terminal with a half-circle sign stuck to its right side advertising a Walmart Rewards credit card
Blue checkout lane divider with an image of a silver credit card and text that reads, Use Walmart Reward Dollars just like cash