Danielle Bartel
Laptop and a mobile phone with the Ted Rogers School 2021 Annual Report homepage displayed
Laptop and a mobile phone with the Ted Rogers School 2021 Annual Report homepage displayed

2021 Annual Report

Client
Ted Rogers School of Management
Toronto Metropolitan University

Services
Web design
Report design

When I joined the marketing team at the Ted Rogers School of Management, I proposed a shift away from printed annual reports towards a digital-only format. Printing was expensive, wasteful, and felt off-brand for an institution that values innovation. In 2021, I designed the faculty’s first annual report microsite. I built the site with WordPress so that it could have its own look and feel, unconstrained by the rigid template of the University’s website.

Screenshot of an intro section titled, Research Innovation and Expertise. It has a teal background with a photo of a man at a laptop with a teal overlay.
Screenshot of a story titled, Fit for Business Transforms the First-Year Experience Beyond the Classroom. The story includes a large screenshot of a Zoom call with many students.
Screenshot of a story titled, Retail and ITM Classes Team Up to Create Shopify Stores. It has a flat illustration of a computer, tablet, and smartphone displaying ecommerce icons on their screens.
Screenshot of the Ted Rogers MBA's Bloomberg Businessweek rankings. It has a black background with blue and yellow arrows in one corner.
Introduction to the community section of the report website. The intro has a teal background and the story below has an image of two people talking in front of banana trees.
An article about an Indigenous healing garden with a photo of students and staff working in the garden. The following article is about a food donation to the Church of the Holy Trinity.
An article about an alumna who sent clothing donations to Iqaluit. A photo carousel below shows her headshot and a moving truck filled with boxes.
Mobile screen with a page titled, Industry-Relevant Programs and Student Supports. The background is teal and there is a photo of a smiling woman and her male colleague in an office.
Mobile screen with an article titled, Into the Spotlight: PHD Student Explores the Business of Creative Industries. It has a yellow background with a flat illustration of a hand holding a lightbulb.
Mobile screen with an article titled, A Life-Long Dedication to Teaching. It features a photo of Dr. Steven Gedeon in doctoral regalia.
Faculty research listing page with a blue abstract image at the top and alphabetical list of faculty awards and publications below