![White icons of household items on a grid of colourful squares](https://daniellebartel.com/wp-content/uploads/2024/05/walmart-financial-header-desktop.png)
![White icons of household items on a grid of colourful squares](https://daniellebartel.com/wp-content/uploads/2024/05/walmart-financial-header-mobile.png)
Financial Services Rebrand
Client
Walmart Canada
Agency
J. Walter Thompson
Services
Branding
Illustration
Print design
Walmart Canada needed a more consistent and contemporary look for their financial services offering that would stand out against other departments while leveraging their parent brand identity. The system I designed uses Walmart’s extended brand colour palette and custom icons to communicate in a friendly, uncomplicated manner.
![Walmart Rewards brochure cover, interior, and back cover](https://daniellebartel.com/wp-content/uploads/2020/03/walmart-financial-brochure.jpg)
![Mockup of a sign holder with a blue poster advertising a Walmart Rewards credit card](https://daniellebartel.com/wp-content/uploads/2024/04/walmart-financial-tstand.jpg)
![Display freezer with a blue quarter circle sticker in the top corner advertising a Walmart Rewards credit card](https://daniellebartel.com/wp-content/uploads/2024/04/walmart-financial-freezer-sign.jpg)
![Desktop and mobile web banners advertising the Walmart Rewards MasterCard](https://daniellebartel.com/wp-content/uploads/2020/03/walmart-financial-web-banner.jpg)
![Walmart Rewards signup welcome letter and a terms and conditions brochure](https://daniellebartel.com/wp-content/uploads/2020/03/walmart-financial-letter.jpg)
![POS terminal with a half-circle sign stuck to its right side advertising a Walmart Rewards credit card](https://daniellebartel.com/wp-content/uploads/2024/04/walmart-financial-pos.jpg)
![Blue checkout lane divider with an image of a silver credit card and text that reads, Use Walmart Reward Dollars just like cash](https://daniellebartel.com/wp-content/uploads/2024/04/walmart-financial-lane-divider.jpg)