Kids Help Phone Rebrand

Kids Help Phone’s refreshed brand identity expresses warmth and reassurance to youth in distress. The logo, designed by Seita Goto, features a modernized speech bubble in reference to changing technology as Kids Help Phone had begun offering SMS and mobile app services. From this logo, I developed the identity system, including stationery, swag, and a brief style guide document. This identity was in market from 2017 to 2022.