Danielle Bartel
An Italian bagel sandwich and bowl of tomato soup sitting on a cutting board against a dark background
Close-up of a bagel sandwich stuffed with deli meats

Italiano Campaign Art Direction

Client
Tim Hortons

Agency
J. Walter Thompson

Services
Art Direction
Print Design

I developed the creative concept, provided on-set art direction, and oversaw image retouching and print production for this point-of-purchase campaign. The ads shown here were displayed in Tim Hortons’ U.S. restaurants. Photography by Jim Norton (FUZE Reps, Toronto).

Ad for an Italian bagel sandwich, with the sandwich, a bowl of tomato soup, and a cup of iced tea sitting on a cutting board against a dark background
Ad for three Italian sandwiches, with the sandwiches sitting on a cutting board against a dark background
Ad for a turkey club sandwich, with the sandwich sitting on a cutting board against a dark background
Mood board of rustic Italian food, textured steel surfaces, and worn cutting boards layered with parchment paper
Pre-production creative presentation showing aesthetic inspiration, prop styling recommendations and shooting angle.
Hand-drawn sketches of sandwiches, a soup bowl and cold drink
Sketches to help the client visualize the final arrangement of products before the photoshoot.
Ad layouts with hand-drawn sketches of sandwiches
Preliminary layouts to demonstrate headline placement.​