HSBC

Direct mail, print design

Agency: J. Walter Thompson

A multi-panel, targeted direct mail piece advertising a promotional interest rate offer to drive acquisition of new customers. The creative needed to leverage the look of an existing mass campaign while adhering to the particular stylistic requirements of the HSBC Advance brand.

Front and back view of mailer
Front and back
First interior spread
First interior spread
Second interior spread
Second interior spread
Fully unfolded mailer
Third interior spread
Animation of the direct mail piece unfolding